• Fast-food eaters resist salad lure. Sales of salads at U.S. fast-food restaurants have risen from 4.1% of all lunches ordered in ’00 to 5.5% in ’04, said the NPD Group. That’s still below the 9% peak in ’89, and the best-selling menu items for fast food last year were burger, french fries and pizza. Analysts see a backlash against healthy-eating reports, citing Krispy Kreme’s 35% rise in sales in ’04, plus CKE Enterprise’s new 1,400-calorie Monster Thick burger.
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