A recent poll reprinted in ADWEEK, September 10th, 2007, originally taken from the Wall Street Journal, asked people if they thought Food Ads aimed at kids are a major contributor to childhood obesity?
40% Responded Somewhat
38% Responded Most Definitely
12% Responded Disagree Somewhat
6% Responded Disagree Strongly
3% Responded Not Sure
I think I fall into the 6% respondents, Disagree Strongly. I find it hard to believe a 6year old child or even 10-year-old children are out grocery shopping on their own. I mean few people even shop with cash anymore. I use debit or credit. So there is no way grocery shopping is done by children. Which leaves me with one conclusion.
In our busy, high-tech, overdrive world, most parents get their children exactly what they want to shut them up. Of course Nabisco and Kraft know this, but when do we as adults, parents, teachers of our youth start parenting? When do we start showing our intellect?
I am no fan of Food and Drug Ads on TV in the least bit. I think they should go the way of alcohol and cigarette Ads. When do we take control of our destiny? Quite frankly, I think it is an insult to anyone’s intelligence who lets a child, because of a TV commercial, become obese. No one is to blame but you.
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Thomas Affatato
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