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Don’t Smoke Ads Don’t Stop Kids
Antismoking TV ads produced by tobacco companies actually may encourage children to start smoking, Australian researchers found. Melbourne’s Cancer Council Victoria reviewed data from a survey of more than 100, 000 children and discovered that high school students who viewed the adds tended to express stronger approval of smoking and an intention to smoke in the future. They noted that a former head of Philip Morris’s smoking prevention programs targeting kids “admitted that the aim of their programs was to delay smoking until age 18,” not to prevent teens from smoking.
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