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Food Marketers Target Kids Online
Food company marketers are increasingly using the Internet to advertise to children, inciting worries that the trend will exacerbate an increase in childhood obesity. Nearly 75% of food companies Web sites have games for children that embed brands through characters or products, said the Kaiser Family Foundation. Other inducements for kids to surf food company Web sites include club memberships and sweepstakes. Researchers also found that the Web sites most often promote sugary snacks and fatty foods.
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