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You Can Let the Planet Save Itself
Amid chatter about saving the planet, it doesn’t hurt to get a reality check on what people actually do. And it turns out many Americans skip one of the most basic eco-friendly practices: recycling. While majorities say they recycle cans, paper, plastic and glass bottles, you can gather from the chart here – using new Harris Poll data – that lots do not. Asked to cite the main barrier that keeps them from recycling, about one fourth had a decent excuse, like not available in our area (15 percent). But others were brazen in saying it takes to much effort (12 percent), I am too busy (6 percent) or it is too difficult (5 percent). Twelve percent opt out because it costs more to recycle where I live, 11 percent don’t believe it makes an impact or difference and 17 percent are not sure what stops them. It’s a good bet these people will be lukewarm to ads that stress environmental action.
One surprise: Young folks are more likely than their elders to be on non-recyclers. Thirty percent of 18-30 year-olds recycle nothing vs. 20 percent of 31-42 year-olds, 23 percent of 43-61 year-olds and 19 percent of those 62-plus. Other recent polls show a similar pattern. WSL Strategic Retail asked people if they are doing things in their homes to save energy. Sixty-five percent of the 18-34 year-olds say they are vs. 85 percent of those 55-plus. Ipsos Reid found 47 percent 18-34 year-olds have done little or nothing to reduce greenhouse gases by making their homes more energy efficient vs. 24 percent of the 55-plus. While advertisers tend to treat young people as environmentally attuned, they may be neglecting a market of green gazers.
Percent Who Recycle the Following:
Aluminum or metal cans: 67%
Paper: 59%
Plastic: 57%
Glass (bottles): 54% Infinite Health Resources does not at any point, for any circumstances suggest that you do not follow or stop medical advice of your physician. We do not advocate any drugs that has not been prescribed by your physician, nor suggest that we are medical doctors nor are we giving medical advice. Infinite Health Resources is here purely as a resource. |
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